Microsoft to shut down all its retails stores
Satya Nadella led-tech giant Microsoft has announced that it is shutting down all of its retail
stores. The company said that this decision is part of a strategic change in its retail operations as the retail team members will continue to work from earth Microsoft corporate facilities or remotely in sales, training, and support.
In a post on Linkedin, David Porter, corporate vice president, Microsoft store has listed three areas where the company aims to serve their customers. He says:
1) Our team members will continue to serve consumer, small business, education, and enterprise customers, focused on sales, training and support. They will work from Microsoft corporate offices and remotely. Our commitment to growing and developing careers from this diverse talent pool is stronger than ever.
2) We will make our digital storefronts the best place to learn, buy, and receive support across software and hardware. Today we offer tools including virtual customer support from our trusted experts, online tutorial videos, virtual workshops with tips and much more. We will continue to invest in innovative digital solutions, including new services such as 1:1 video sales support.
3) We will also reimagine new spaces that serve our customers, including our Microsoft facilities in London, New York City, Sydney and Redmond campus locations. We will continue to co-locate engineering, sales, support, envisioning centers, executive briefing centers, and retail spaces for maximum impact for our customers and our company.
In the statement, the company also said that moving forward, Microsoft aims to invest in digital innovation across software and hardware and these new services will include 1:1 video chat support, online tutorial videos, and virtual workshops and other digital solutions.